So here it is! The long rumored Amman Apple store. Well, actually it is really an Apple Center. Real Apple Stores (those run directly by Apple) only exist, at the time of this writing, in the US, Canada, Japan and the UK. But what the heck. This is great. I literally stumbeld upon the new store, called iSystem, in Sweifieh this evening. It is located in the building tha houses the Guy Laroche store. It’s a good location, but I was bit disappointed to see that it was below the street level. I got a peek inside today and was told that the store will be opened this Thursday. The store, still devoid of products, looks good, mimicking to great extent the look of US Apple Stores: white walls. Lots of light. Simple lines and bulky wooden tables.
This is great for the Apple brand in Jordan. Finally people will be able to get their hands on the machines and appreciate them in a nice retail environment. Needless to say, people will go there interested in iPods, but I think it is great for Apple user like me to be able to point others to a location where they can experience the Apple brand.
Now, all of that aside, there are conditions for this store to work:
1. Don’t have know-nothing salespeople there. This would be such a killer. Having good sales and support people will be a real challenge. 2. Always have the latest stuff on display. If I go there on Thursday and I don’t find the Intel iMac and the MacBook Pro, I’ll be disappointed. 3. Always have stuff in stock. Have people walk out of the store with a Mac Mini, not with a promise of delivery after 14 days. 4. Don’t overprice.
My understandiong is that the owners of the store are Modern Systems, long tiime Jordanian Apple resellers.
See you there Sunday
CORRECTED: Store will open Sunday not Thursday.
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