This Tuesday: Come to Al-Balad Theater and meet the new (type)face of Amman

23/7/2010

<img src=”http://syntaxdigital.com/blog/wp-content/uploads/blogfileuploadamman-typeface-event.jpg” height=”623″ width=”450″ border=”0″ hspace=”0″ vspace=”0″ alt=”The new typface of Amman” title=”The new typface of Amman” />

SYNTAX and Al-Balad Theater present:

“The New (Type)face of Amman”

German type-design rising star Yanone will be telling the story of his Amman typeface, created for the Amman Municipality’s “Amman Brand” project in collaboration with SYNTAX.

The result of this project is now “FF Amman”, a professional typeface marketed worldwide by FontShop, as one of largest bilingual font families ever.

Amman is probably the first Arab city to get its own typeface. The Amman typeface is now starting to appear all around Amman, on signs, posters and ads. It will become one of the city’s recognizable visual features.

If you’re a designer, design student, design and art lover or a Amman enthusiast, we’d love you to join us for an interesting presentation and discussion. Yanone will also preview the 15-minute film he has shot during his current visit to our city.

27 July, 2010 7-9 pm Al-Balad Theater, Jabal Amman. You can find a map to Al Balad Theater <a href=”http://www.al-balad.org/UI/english/ShowContent.aspx?ContentId=22″>here</a>. Entrance is free.

Facebook page of this event is <a href=”http://www.facebook.com/event.php?eid=105108312876741″>here</a>.

One Comment

  1. Hareega says:

    Do cities normally have typefaces?

    by the way I loved the New York cap the janitor is wearing in the ad promoting the city of Amman

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