After the euphoria of yesterday’s news about Yahoo buying Maktoob for an estimated US$ 85 million, and after seeing the name of this Jordan-made brand on the pages and screens of every major international news outlet, and after the topic “Maktoob” made it to the top 10 topics of Twitter.. I was expecting to see a national celebration on the pages of this morning’s Jordanian newspapers.
Instead, there was almost NOTHING!
The Jordan Times at least had a small one column item on its front page. Al Ghad had a small mention of the story on the front page and a small story inside but NOTHING, ABSOLUTELY NOTHING on the front page of the business section. And forget about Al Rai.. I have not been able to find the news covered there!
On the day Maktoob created one of Jordan’s biggest business success story ever, the front page of Al Ghad’s business section had the boring and depressing headline: “Budget deficit expected to grow to JD 850 million”. Very inspiring indeed. Well, at least the page was full of colorful ads for juice, cooking oil, furniture, home decoration and a bank (you know, the really important stuff).
There was no coverage of the story inside the section! ..
This is unbelievable..
Here is a story of a Jordan-based company, that in 10 years managed to grow to an almost US$ 100 million dollar entity, based entirely on technology and media creation and the effort of Jordanian and Arab minds. Here is a story of a Jordanian brand, attracting one of the biggest global brands as an investor. And all this story gets is this dismal coverage in the local press.
Now just compare the picture above with Abu Dhabi’s The National newspaper.
Front page mention and the MAIN STORY on the front of the business section.
I always consider myself a “Jordan optimist”. But stuff like that just breaks something inside me. Jordanian success, started in Jordan, but celebrated and rewarded in Dubai and cheered on in Abu Dhabi.
What kind of attitude does this mainstream press have. They thrive on “budget deficit” news. They just want to write about how expensive meat has become in Ramadan and about the “greedy merchants”. But they fail to inspire today’s and tomorrow’s generations with an amazing Jordanian success story.
This grey-faced depression is pulling us all down. Shame on such press.
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