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Typography is architecture

Type billboard in Amman

Picture from 7iber.com

Larger billboards on the sides of Amman’s buildings are occasionally becoming displays for dramatic typographic interventions. Here, type becomes the defining feature of facade. Letterforms are on full display. It’s the triumph of type!

It’s cool to some good fonts on Amman’s walls. It’s also good for Amman’s advertising creators and buyers to see that you can design ads without the use of 100 Photoshop effects.

Now we just have to wait for SYNTAX’s font gurus (hello Hussein and Daniel) to tell us what the font above is :-)


Read these related posts on 360east:

  • Amman’s first Arabic typo facade
  • More interesting Arab design events: Kitabat in Dubai
  • Two faces of Ammani villa architecture
  • The strangely attractive 70’s architecture of Kuwait
  • Remembering Sofian

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    This entry was posted on Monday, August 11th, 2008 at 12:55 am and is filed under Branding, Design, Architecture, SYNTAX. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    One Response to “Typography is architecture”

    1. hussein Says:
      August 12th, 2008 at 8:28 am

      FS Clerkenwell :D

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