I got my first hands on experience with the new unibody MacBooks at SmartBuy yesterday Friday. Both the new MacBooks and MacBook Pros are available at SmartBuy and Virgin Megastore. At Virgin they are safely hidden away in their packages, as some Virgin employees were busy either perfectly aligning gadget boxes in shelves, dusting off [...]

I just came back from a 5 hour gadget hunting tour of Amman. One of the places I visited was the Nokia Store in City Mall. The whole store is branded in the 5800 style. The sales people actually have demo devices on them: one in blue and one in red.

You can book your XpressMusic [...]

What a nice surprise in this morning’s Jordan Times. A front page article about the new activities of the Royal Aero Sports Club had a picture of a new hot air balloon, branded by the Aqaba logo, complete with the icon strip and, as can be noticed at the edge of the balloon, the tagline: [...]

Siniora, the meat product manufacturer, is running a huge ad campaign in Jordan. Outdoor billboards and two page full color ads in the newspaper declare: “Only Siniora, the rest is.. lettuce.”

This comes from the popular Arabic phrase which is used to declare that something is the best. Lettuce is used as a symbol for something [...]

Hot on the heels of Nokia’s announcement of a Amman GPS map (made exclusively on 360east) comes another, pretty amazing announcement.

Two Jordanian home-grow companies, GenieSoft and Reborn Industries have created a joint venture and launched InsideJo, a full GPS map and navigation system for Jordan.

The announcement was made using a full page ad in yesterday’s [...]

Get your hands on Episode 7 of Season 20 of the Simpsons. Not only does it feature a Jordanian family (“We met at the Jordan University of Science and Technology”) but also makes fun of a certain electronics maker with a fruit as a logo (hint: it’s called Mapple and its Founder and Chief Imaginative [...]