For the past two years, the subject of Amman has been unavoidable for me. Not only do I live in this city, but I’ve also been, with my company SYNTAX, involved in the first big branding effort this city has undertaken. I am overdosed on Amman! The branding project has been completed but writing about [...]

It’s been a long time in the making, but now its here.

Never before has Amman’s story been presented to its citizens and guest so vividly and comprehensively. It’s still a work in progress that Ammanis and their guest will complete in the coming months and years. I am talking about the Amman Centennial website, branded [...]

Earlier this year, SYNTAX delivered the brand guidelines of the new Amman Brand to the Greater Municipality of Amman, which was the final delivery of a project that kept us totally immersed in Amman, its history, its people and its character for well over year. It was an intensive process of discovery, research, conceptualization, writing, [...]

SYNTAX is shifting gears. If you are a business development wizard, but also a passionate believer that design can save the world, then you might want to check out this announcement on the SYNTAX blog.

At SYNTAX, we’re the kind of people who’d make fun of companies and government departments who don’t update their websites. If you hire us, we’d lecture you for hours about the importance of “staffing your website” with people who can communicate on the web and keep your website fresh and updated. We’d also point out [...]

While doing some searching on the web, I chanced upon a very low budget (no budget!) video that I created for the Immedia 2004 conference. This is something I even blogged about in the early days of 360east.

I watched the video with amusement. A number of familiar faces are featured. [...]

Yesterday I had one of those “feel good” moments about Jordan. You know, one of those instances (maybe rather rare instances) where you feel that Jordan is at its best. Where our mosaic or collage or whatever you want to call it just comes together.

No I am not talking about some grand government scheme to [...]