This moment I am lying in bed. I’ve been lying here for the better part of the last 48 hours, with a fever and a headache. It’s a common cold or a flu (apparently not of the swine variety).

As I write this, the Nile has turned into a river of tears. A little while ago [...]

For the past two years, the subject of Amman has been unavoidable for me. Not only do I live in this city, but I’ve also been, with my company SYNTAX, involved in the first big branding effort this city has undertaken. I am overdosed on Amman! The branding project has been completed but writing about [...]

It’s been a long time in the making, but now its here.

Never before has Amman’s story been presented to its citizens and guest so vividly and comprehensively. It’s still a work in progress that Ammanis and their guest will complete in the coming months and years. I am talking about the Amman Centennial website, branded [...]

And they even created a video to celebrate the change..

When I blogged about Google’s new Arabic Q&A service a while ago, I received a comment from Wael Ghonim, Google’s MENA Product and Marketing man, noting with interest the issue I (and others) raised about the service’s name “Egabat”. Now, after surveying the community [...]

A Facebook update by my friend Bilal Hijjawi inspired this “360east imitation”
Click to enlarge a little bit

Earlier this year, SYNTAX delivered the brand guidelines of the new Amman Brand to the Greater Municipality of Amman, which was the final delivery of a project that kept us totally immersed in Amman, its history, its people and its character for well over year. It was an intensive process of discovery, research, conceptualization, writing, [...]

At SYNTAX, we’re the kind of people who’d make fun of companies and government departments who don’t update their websites. If you hire us, we’d lecture you for hours about the importance of “staffing your website” with people who can communicate on the web and keep your website fresh and updated. We’d also point out [...]